The goal for this Course Assignment was to create our very own motion design piece. It was a great opportunity to learn and explore the complex world of motion design, and to be creative.
I wanted to create something cute and funny that could be enjoyed by people of all ages. While brainstorming, I remembered that the blobfish exists - and realised how much it resembles a clown in the viral photo - so I knew I wanted to play with that idea! I also think it looks like they've never had a single thought in their life, so I really wanted to channel that.
To establish a captivating environment, I aimed to craft a visually unified and immersive experience through cohesive illustrations, colours, and typography.
Graphic designer and photographer